The Magic Valley Media Literacy Education Centres have been established by the National Media and Infocommunications Authority to promote the media literacy education of students aged 9-16 by providing them with hands-on learning experience. Our three centres can be visited during the school year as well as in the summertime when we organize media camps for kids.
Magic Valley Budapest, located in the second district in Buda, has welcomed students since 2014. The centre can host up to 48 students (in case of third and fourth graders up to 40 students) and their educators. On Fridays only local schools can attend our program.
Magic Valley Debrecen was opened in 2017 at the headquarters of NMHH in Debrecen as the second media literacy education centre of Hungary. It is visited by 32 students and their educators daily from five counties in eastern and northern Hungary. We only welcome local schools on Fridays.
In the fall of 2020 our third centre will open in Sopron next door to the authority headquarters there. As many as 48 students and their educators can visit the centre from western Hungary on a daily basis. On Fridays only local schools can participate in our program.
Students are divided into groups of eight at the beginning of the day. The program features four 60-minute workshops and it lasts approximately 5 to 6 hours including the briefing and the breaks.
At our movie workshop kids can experience how they can put together a film made up of a few scenes while assuming key roles in movie making. It is their job to build up the plot, decide on the casting, draft the dialogues and choose the appropriate costume. After shooting the scene in our prop car or the greenbox, they can add inserts and soundtracks in the post-production phase to make their movie complete.
At our newscast workshop students aged 13-16 can compile a report presenting different sides of the news item that they have chosen beforehand. They can add an introduction, a narrative and an interview to the pre-recorded material. Younger kids can try themselves as weather forecasters or newscasters.
Kids encounter a large number of images in their everyday lives, yet they know very little about the conscious planning behind a photograph having a lasting impact or a photo on a magazine cover. We draw their attention to the fact that by selecting, positioning and framing images, setting the colours and contrast and using some retouching features all sorts of extra meaning are added to the image. Kids edit cover photos for various magazine types and they select photo series as they try their hand at visual storytelling.
In our professionally equipped studio older students can create their own radio show, in which they assume the roles of the hosts, the guests and the news editor. They interrupt the conversations with their own commercial and they can also choose the music they wish to play during the show. Younger students can try themselves as Foley artists creating audio effects for animation movie scenes.
In our advertisement workshop kids learn the basic elements of commercial communication including target group and message. We help them realize how they are influenced by commercials as they work in teams and compile stock footages into a commercial based on their own creative ideas, thus promoting the product they have chosen to advertise.
We believe it is crucial for the kids to be aware of the conditions of safe Internet use and also the various risks and dangers involved. At our netrisks workshop we invite them to make decisions, which will help them understand the significance and potential consequences of online data protection, cyberbullying, grooming and sexting. At our netbrowser workshop kids work together as they learn about useful webpages, apps and tricks.
With the help of our instructors kids visiting Magic Valley learn about choices made in the field of media in a playful and experience-based manner. It is a high priority for our colleagues to remain up-to-date professionally so that they keep the students of various age groups fully engaged helping them to spend their time efficiently in the centre.
Our goal is to prepare the visit of the different school groups as best we can, therefore we keep in regular touch with the teachers. Should they have any questions, they can contact us anytime during office hours.
After each visit teachers are sent a brief questionnaire to evaluate our program and the work of our instructors. They can also download the video and sound files produced by their students in Magic Valley, which will help them revise the information and deepen the knowledge acquired during the workshops.
If you have any other questions, feel free to reach out to us. Ask us on Facebook
I wouldn't have thought it was gonna be so much fun! I hope we can come again next year!Peti (12)
Virág came home every day with lots of stories to tell. She enjoyed the camp a lot. Thank you so much for the opportunity!Zsuzsanna (parent)
Fun activities tailored to the needs of different age groups. I highly recommend it to everyone.Anna Kovács (teacher)
On our Instagram channel you can get an insight into our everyday activities and kids may find it particularly interesting. They can take a peek behind the scenes, they can think about the images, films, quotes and the enchanting, truly magic impact of the media.
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